ROI Calculator

Prove gamification's ROI to your CMO

Calculate your projected returns in 60 seconds.

Based on Sephora, ASDA, Hotel Chocolat & 1,000+ brands.

Calculate your gamification ROI

  1. Grow opt-ins
    Email, SMS, and onsite data capture
  2. Increase AOV & revenue
    Interactive offers and spend incentives
  3. Boost retention & loyalty
    Loyalty mechanics and repeat purchase
  4. Capture customer data
    Quizzes, profilers, and preference capture

Industry

Select your industry

  • Beauty & Cosmetics
  • Food & Beverage
  • Fashion & Apparel
  • Health & Wellness
  • Other

Platform

What platform are you on?

  • Shopify
  • Shopify Plus
  • Salesforce Commerce Cloud
  • Adobe Commerce (Magento)
  • Custom / Enterprise build
  • Other

Your numbers

GBP (£) / USD ($)
Annual revenue: £11.0m
Email list size: 101k
Current email CTR: 3.4%
Estimated annual uplift: ~£272k

Your projected ROI

0x return on investment
Revenue uplift per month
AOV uplift average order value
New CRM profiles per month
Payback period to recover investment

Want the rest of the numbers?
Your name
Company
Work email
A work email helps us personalise your report

Your ROI report

Estimated ROI

  • Revenue uplift per month
  • AOV uplift average order value
  • New CRM profiles per month
  • Payback period:

Download PDF report

The static tax

Every ignored email costs you twice.

Your team spends weeks on campaigns that get 1-2% click rates. Meanwhile, brands using gamification see 8x the engagement from the same audience. Odicci is the tool that helps you reformat your content into something that really converts.

  • 1-2% average email CTR is the industry ceiling
  • Static formats can't capture zero-party data
  • Every skipped touchpoint is lost revenue and lost insight
Campaign Type Email CTR Completion Data Captured Conversion Uplift
Static campaign 1.8% — Email only Baseline
Gamified campaign 14.4% 80% 12+ fields +165%

The engagement multiplier

Attention is the prerequisite to revenue.

Gamification creates a value exchange. Customers give you their time, data, and permission in return for an experience worth having.

  • 80% average completion: 8 in 10 finish the experience
  • 64% opt-in rate from participants
  • +165% conversion uplift vs. standard email (Hotel Chocolat)

Conversion Rates

  • 80% Completion Rate
  • 64% Opt-in Rate
  • +165% Conversion Uplift

The data flywheel

Every interaction makes the next one more profitable.

Each gamified touchpoint captures preferences, intent signals, and permissions your CRM never had.

  • Zero-party data from every participant: preferences, not guesses
  • Better segments = higher LTV = lower acquisition cost

The business case

Give your CFO the numbers they actually want.

Platform cost vs. revenue attributed. Payback period. Cost per opt-in vs. paid acquisition.

Metric Value
Projected ROI 6.5x
Payback period ~2mo
Cost per opt-in £0.42
Conversion uplift +165%

How it works

Live in weeks, not months

  1. See your projected ROI
    Use the calculator above to model revenue uplift, opt-in growth, and payback period for your brand.
  2. Book a personalised demo
    We'll walk through your numbers, show relevant case studies, and map gamification to your existing stack.
  3. Launch your first experience
    Onboarding is quick and our Studio is intuitive, smooth, and easy to take from concept to launch.
  4. Measure and scale
    Track performance in real time. Double down on what works. Brands typically see payback within 2 months.

Forecasts based on real results.

The ROI calculator above uses benchmarks from brands already running gamification with Odicci.

  • 80% Completion rate
  • +165% Conversion uplift
  • 50 million+ gamified interactions in a single loyalty programme
  • 6 industries

Game concepts that drive results

Finders & Quizzes

Guide each shopper to the right product in 30 sec; capture zero-party data for instant personalisation.

Instant Wins & Reveals

Spin, scratch, or reveal to collect emails and deliver instant rewards that encourage first purchases.

Mini-Games

Snackable games that stop the scroll, increase dwell time and reveal interests without heavy forms.

Integrations

Odicci slides effortlessly into your existing ecosystem, pushing data directly to your CRM, ESP, and eCommerce platforms in real-time.

30-Day Plan

Here’s what you can achieve with Odicci in 30 days

Day 0-3

  • Audit the funnel and channel mix to spot drop-offs.
  • Choose the right game mechanic for your objective.

Day 4-7

  • Build fast with drag-and-drop (no code).
  • Customise copy, colours, assets, and rewards.

Day 8-28

  • Go live on landing pages, email, paid and social.
  • React with personalisation using collected data.

Day 28-30

  • Turn results into a team-ready readout.
  • Clone the winner into a repeatable playbook.

Contact us to get your first campaign live.